Spring time offers a perfect opportunity for performing a few basic tasks that will definitely help preserve and extend the life of your most prized 
Oriental and fine area rugs. Aside from already being in that “spring cleaning” mode, the humidity is low, temperatures are a little warmer and the large amount of winter slop being tracked in on the carpet should be coming to an end.
Since a thorough spring time cleaning usually involves moving or rearranging furniture, this is a perfect time for rotating the area carpets in your home. By rotating your rugs, the traffic wear pattern, the effects of any sun fading and other potentially damaging actions are more evenly distributed. This helps to maintain a more uniform look to the entire floor covering and avoids one spot from receiving all the abuse.
When turning your rugs take an extra minute to inspect the surging and binding along the edges looking for breaks, tears and other excessive wear. Check the fringes and backing for any loose fabric and the face for any rips or highly worn areas. Depending on the monetary and sentimental value of the item, you might consider having the damage professionally repaired to avoid further damage. You should try to identify and alleviate the source of any such damage.
Additionally the lower humidity and moderate temperatures make it ideal for taking the rug outside, airing out and beating. Wool fiber and yarns are very soil retaining and can add up to 50% or more to the weight of the carpet. Sounds a bit old fashioned but Amazon does sell rug beaters. Dry soil removal is crucial element to extending the life of any area rug or carpet.
At a minimum you should be vacuuming your rugs and carpets daily. It seems a bit extreme but I can’t stress enough, the importance of dry particulate soil removal. If you don’t have the time for a seasonal rotating, cleaning and inspection, consider hiring a reputable area rug cleaning company. Most professionals offer pick up and delivery or accept drop offs. They should offer other services like mothproofing, deodorizing and carpet protector.